BUS 4 – Marketing Research
Lecturer: Dr. Abdullah Nabeel
| Weeks | Download Lecture Note |
| Week 1
Week 2 |
Course Introduction
Chapter One: Introduction to Marketing Research |
| Textbook | Alvin C. Burns_ Ann Veeck_ Ronald F. Bush – Marketing research (2020) |
| Week 3 | Chapter Two: The Marketing Research Process and Defining the Problem and Research Objectives |
| Week 4 | Chapter Three: Research Design |
| Week 5 | Chapter Three: Research Design |
| Week 6 | Revision |
| Week 7 | Midterm |
| Week 8 | Chapter Four Secondary Data and Packaged Information |
| Week 9 | Chapter Five Qualitative Vs. Quantitative Research |
| Week 10 | Chapter Six: Qualitative Research Techniques |
| Week 11 | |
| Final Exam |
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