BUS 4 – Marketing Research
Lecturer: Dr. Abdullah Nabeel
Weeks | Download Lecture Note |
Week 1 | Course Introduction |
Textbook | Alvin C. Burns_ Ann Veeck_ Ronald F. Bush – Marketing research (2020) |
Week 2 | Chapter One |
Week 3 | Marketing Research – Extra |
Week 4 | Assignment 1 |
Week 4 | The Marketing Research Industry |
Week 5 | The Marketing Research Process and Defining the Problem and Research Objectives |
Week 6 | Research Design |
Week 7 | Midterm – Marketing Experiment (Individual) |
Week 8 | Group Project |
Week 8 | Secondary Data and Packaged Information |
Week 9 | |
Week 10 | |
Week 11 | |
Final Exam |
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