Course Code: BUS 221
Lecturer: Ahmed Ameer Arsalan
| Weeks | Download Lecture Note |
| Week 1 | Introduction to Marketing |
| Week 2 | Introduction to Marketing |
| Week 3 | Understanding-the-Marketplace-and-Customer-Needs |
| Week 4 | Situation analysis I: The 5 Cs (Company, Customers, Competitors, Collaborators, and Climate ) |
| Week 5 | SWOT ANALYSIS |
| Week 6 | PESTEL Analysis |
| Week 7 | Strategic-Marketing-Planning PESTEL Analysis – Course Assignment |
| Week 8 | Marketing-mix |
| Week 9 | Market-Segmentation |
| Week 10 | |
| Week 11 | |
| Week 12 | |
| Week 13 | |
| Book | |
| Final Exam |
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