Course Code: Marketing (BUS 221)
Lecturer: Dr. Soorkeu A. Atrooshi, (Mr. Shamal Mohamedamin)
| Weeks | Download Lecture Notes |
| Week 1 | Lecture 1: Introduction to Marketing |
| Week 2 | Lecture 2: Understanding the Marketplace and Customer Needs |
| Week 3 | Lecture 3: Situational Analysis |
| Week 4 | Lecture 4: PESTEL Analysis |
| Week 5 | Midterm |
| Week 6 | Lecture 5: SWOT Analysis |
| Week 7 | Lecture 6: Marketing Mix (4 Ps) |
| Week 8 | Lecture 7: Market Segmentation |
| Week 9 | Project and Presentation |
| Week 10 | |
| Week 11 | |
| Week 12 | |
| Week 13 | |
| Book | |
| Final Exam |
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